Traits of Datuk Yusof Taiyoob

Entrepreneur : Datuk Yusof Taiyoob

Company : Yusof Taiyoob Sdn. Bhd.

Biography :

          Datuk Yusof Bin Taiyoob, 52, is one of the successful entrepreneur in Malaysia. He comes from Georgetown, Pulau Pinang. He also a director of Yusof Taiyoob Sdn. Bhd. He has a wife named Datin Yusnita Binti Ramli and has three children, Waseem, Safiya and Safina. When he was 19, he was involved in the business of selling perfumes in Bayan Lepas International Airport. At first, sales of perfumes received encouraging response but finally plunging. The matter has caused him to get sick and eventually bounced back into a business importing food on a small scale, including dates. Yusof Taiyoob Sdn. Bhd. was established in the year 1988 and is a privately owned company based in Penang, Malaysia. Yusof Taiyoob Sdn. Bhd. has a modern storage and distribution facility located on the mainland at Bukit Minyak, Penang which accommodates 7000 metric tonnes in cold storage and 2000 metric in ambient storage for all types of food and non food products. This company is well known internationally and locally as a leading importer and distributor of dried fruits and nuts, dates, spices, herbal soaps and many other food ingredients. 

Explanation :

1)    Visionary

         Datuk Yusof Taiyoob is a visionary person. This is because he would prefer a product that should make his date branding so that people will know the product. Quality aspects emphasized by the way make a neat packaging techniques because the company's priority is customer satisfaction. The company will also provide assurance to customers if the dates are not good condition, will exchange with a new dates.

2)    Observant

      Datuk Yusof Taiyoob is an observant person. Although he is busy managing the company, he never forgot to give assistance to the less fortunate. This has become a priority as people managed to help people and is always mindful of what he always got from God. He also always look for the environment business to get an idea for increase his sales. Datuk Yusof Taiyoob success depends on the ability and their ability to search, find and seize the opportunities that exist and can be used in the future.

3)    Proactive

          Datuk Yusof Taiyoob is a proactive person. This is because he is the one who had the initiative to start and create a new venture, though it was considered a strange and foreign to others. He started her business and try to diversify date product by the opportunities identified. He has a high-power initiative in which he has a tendency to view, analyze and act proactively. Datuk Yusof Taiyoob not wait for opportunities to come rolling in. Therefore, without waiting for a long time, he runs the dates business.

4)    Failure is an option

         Datuk Yusof Taiyoob consider failure is an option for successful in life. Initially, Datuk Yusof Taiyoob was a trader perfume. At the time, he was 21 years old and many parties who ignore him because his company's sales. After failing in the perfume business, he tried various other businesses including distribute seed products flowers safron, cashew, dry food and spice. Next, he moved to form a new business, while aware of the difficulties facing to thought to be suppliers of dates in this country.

5)    Open risk taker

          Datuk Yusof Taiyoob is an open risk taker person. In order to make sure all products are guaranteed quality and fresh, he spent about RM5 million to use the latest technology in controlling the freezing cold storages. Technology imported from the United States that allow any leakage of ammonia gas can be detected early. The system is capable of automatically providing an early warning in the event of leakage. If date is not gaining sales, he was forced to bear the cost of the loss.